Case Study: AmeriHome Mortgage

Click here to see the live site and brand fully designed by Ethan D Miller.

Designing

Warmth In

Finance

Mortgage Company Branding:
Objectives And Delivery

We produced a full branding to this forward thinking Southern California Mortgage Company. With an annual net income over a billion a year, and a consumer base that needed a brand to comfortably guide them into a loan. We decided to define the brand with three words. Warmth, Trust, and Security.

Due to the industries lackluster servicing and post bail-out memories, the brand pushes through by providing extremely friendly servicing and consumer interaction. The last element was the proper branding. Even during the post-pandemic world, the company has broken goals and increased it staff by +1000 employees, and its still growing. We’re glad to have been a helping hand.

All the graphics, typography, and design elements were given careful consideration to represent the qualities that would help a consumer sense the warmth and trust that a mortgage brand needs. Also as a bonus, I designed the internal company mascot, Gerome the AmeriGnome! 

We Love To Assist In A Companies Growth

AmeriHome Mortgage is a billion dollar annual revenue company, that was looking for a rebranding for a possible acquisition. We built the brand to attract the attention of investors the ended up being the acquisition that happened by Western Alliance Bank in 2021. It was great to help this company grow to a household name.

AmeriHome Mortgage Home Page Designed By Ethan Daniel Miller Of Electric Marketeers

Mortgage Typography

Title Headline

Sub Header For Definition

Body Copy. All typography is Montserrat with varying weights, leading, and kerning.

h3 Header •

Title Headline

Sub Header For Definition

Body Copy. All typography is Montserrat with varying weights, leading, and kerning.

h3 Header •

TitleHeadline

Sub Header For Definition

Body Typography •
At AmeriHome, we believe in putting the customer at the center of everything we do! We will promise to always provide in-depth knowledge, honest and transparent information. We work at your pace and offer loans at the speed of you!

Mortgage Branding Colors

Branded Color Usage. The main overlaying theme of AmeriHome’s colors are built from the Blue and Tangerine, with 3 Hue adjustments each, as well as gradient variations.
Light Blue Color Box Hex Code 41aefa Medium Blue Color Box Hex Code 2d79ae Dark Blue Color Box Hex Code 005e91 Light Tangerine Color Box Hex Code fbb13c Medium Tangerine Color Box Hex Code e09900 Tangerine Color Box Hex Code bc7a33
Branded Color Usage. The main overlaying theme of AmeriHome’s colors are built from the Blue and Tangerine, with 3 Hue adjustments each, as well as gradient variations.
Light Blue Color Box Hex Code 41aefa Medium Blue Color Box Hex Code 2d79ae Dark Blue Color Box Hex Code 005e91 Light Tangerine Color Box Hex Code fbb13c Medium Tangerine Color Box Hex Code e09900 Tangerine Color Box Hex Code bc7a33

Before & After

AmeriHome Mortgage Old Purchase Page That Was Rebranded By The Electric MarketeersAmeriHome Mortgage New Purchase Page That Was Rebranded By The Electric Marketeers
Purchase Web Page.
Before and after images of the site before rebranding. We used their already chosen path and refined it with a modern direction, that added warmth instead of a cold stark corporate feeling.
AmeriHome Mortgage Old Refinance Page That Was Rebranded By The Electric MarketeersAmeriHome Mortgage New Purchase Page That Was Rebranded By The Electric Marketeers
Refinance Web Page.
With the refinance page, we kept the old pages same initial ideals that were buried yet hidden in the original page, and bring the feelings of trust and warmth to the forefront of the design.

Signage For AmeriHome Mortgage

AmeriHome Mortgage Poster At The Exit Designed By Electric Marketeers
AmeriHome Mortgage Max Occupancy Poster At The Entrance Designed By Electric Marketeers

FHA STREAMLINE CAMPAIGN

A playful view of couples who happily commit to the new adventure of purchasing a home. This campaign was designed to open up the young millennial marketplace to AmeriHome mortgage.
Animated Girl And Guy Riding Chalk Bicycles With A Chalk Home In The Background Designed By The Electric MArketeers

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